Accenture Plc and Adchemy Teams to Create Enterprise-Ready Digital Marketing Platform...

Accenture Plc and Adchemy Teams to Create Enterprise-Ready Digital Marketing Platform

Accenture Plc and Adchemy, a company in audience relationship management (ARM), announced that they have formed a global alliance to help large companies and their agency partners build more effective digital experiences with their customers. The alliance will give clients a new way to identify, engage and acquire customers. As part of the alliance agreement, Accenture has taken a minority equity stake in Adchemy and Tim Breene, Accenture`s senior managing director of Strategic Initiatives, has joined Adchemy`s Board of Directors.

http://www.reuters.com/finance/stocks/keyDevelopments?symbol=ACN

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