Winning the Retail War: How to Compete With Retail E-commerce Players
Overview Today online retailers are the preferred choice for customers worldwide. Does this mean traditional retailing is over? No. Traditional retailers can too march ahead by offering a multichannel retail experience to customers. Online pure plays have changed the retail game with their new approach to technology, innovation and execution. To compete successfully with retail e-commerce players, Accenture recommends traditional retailers adopt a strategic thinking by applying key principles from Sun Tzu’s The Art of War.
Download the PDF report from the site here - http://www.accenture.com/us-en/Pages/insight-winning-the-retail-war.aspx
OR watch the video here -